Ariadne is a web-based professional magazine for information professionals which has been in existence since 1996 and publishes a range of articles on the use of technology in education every three months. I was asked by Richard Waller to do an article following the Eduserv foundation talk I did in May. I focussed on the apparent disjuncture between the rhetoric of web 2.0 and current educational structures/systems and suggests some new approaches we have been trying to develop to address this mismatch and better map good pedagogy to potential use of tools. It’s now available online - thoughts welcome! This article will always remind me of a hot, summer’s day in Sardinia which is where the bulk of this article was written!